Sayoh, M. (2025). The role of Computer-Generated Imagery (CGI) ) technology as a tool for tourism promotion.. EKB Journal Management System, 15(5), 483-495. doi: 10.21608/idj.2025.393094.1356
mai Sayoh. "The role of Computer-Generated Imagery (CGI) ) technology as a tool for tourism promotion.". EKB Journal Management System, 15, 5, 2025, 483-495. doi: 10.21608/idj.2025.393094.1356
Sayoh, M. (2025). 'The role of Computer-Generated Imagery (CGI) ) technology as a tool for tourism promotion.', EKB Journal Management System, 15(5), pp. 483-495. doi: 10.21608/idj.2025.393094.1356
Sayoh, M. The role of Computer-Generated Imagery (CGI) ) technology as a tool for tourism promotion.. EKB Journal Management System, 2025; 15(5): 483-495. doi: 10.21608/idj.2025.393094.1356
The role of Computer-Generated Imagery (CGI) ) technology as a tool for tourism promotion.
Department of Advertising, Faculty of Applied Arts, Damietta University, Egypt.
Abstract
The world is experiencing rapid advancements in visual display technologies, with Computer-Generated Imagery (CGI) at the forefront. CGI offers immense potential to visually reshape reality in a creative and captivating way. It's a leading digital-age technology in media and entertainment, and its use has extended to the tourism sector to enhance the tourist experience and boost the attractiveness of tourist sites. This research focuses on studying the role of CGI in supporting and revitalizing tourism by analyzing how it's used in tourism promotion. The research findings reveal that employing CGI presents a strong opportunity to modernize tourism marketing tools, provided there is appropriate technological infrastructure, public-private sector cooperation, and the development of skilled technical personnel capable of producing high-quality digital content. The research offers several recommendations, most notably the need to invest in visual content, intensify the production of virtual tours for tourist locations, and train specialized personnel in CGI technology to serve the tourism sector.
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