Visual Identity and its Role in Supporting The Image of University Institutions (An Applied Study at Damietta University) | ||||
| International Design Journal | ||||
| Article 39, Volume 15, Issue 5 - Serial Number 68, September and October 2025, Page 521-538 PDF (1.77 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2025.399290.1374 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
mai Mahmoud Sayoh  1; Sherif Abed El Monem Sokar2; Dena Magdy Hanna 3
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| 1Department of Advertising, Faculty of Applied Arts, Damietta University, Egypt. | ||||
| 2Decoration Department, Faculty of Applied Arts, Damietta University | ||||
| 3Faculty of Applied Arts, Advertising Department, Damietta University | ||||
| Abstract | ||||
| Visual identity is considered a fundamental pillar in building the mental image of any institution. This concept is no longer exclusive to commercial companies, but has also extended to include educational institutions that seek to enhance their status and influence. In an environment characterized by intense competition and constant development, providing distinguished educational services alone is no longer sufficient. It has become essential for educational institutions to possess a strong and unified visual identity that reflects their values, vision, and distinguishes them from others. Designing an effective visual identity for educational institutions goes beyond merely creating an attractive logo; it includes an integrated system of visual elements such as colors, typography, graphics, and photography styles that work in harmony to form a cohesive visual message. This message contributes to building trust and a sense of belonging among students, faculty members, and the surrounding community. With the growing interest in the importance of visual identity in enhancing institutional standing, there is a pressing need for applied studies that shed light on how such identities are designed. This study, therefore, aims to highlight the visual identity design of educational institutions, focusing on Damietta University as a case study. The objective of this research is to analyze the components of Damietta University's visual identity and evaluate its effectiveness in achieving the intended goals, such as enhancing the mental image, supporting institutional communication, and reinforcing its position as a leading educational and research center. | ||||
| Keywords | ||||
| Visual Identity; Educational Institutions; Institutional Marketing; Mental Image | ||||
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| References | ||||
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