استراتيجيات الخطاب العاطفي للمؤثرين عبر مواقع التواصل الاجتماعي: برنامج قطايف رمضان 2025 نموذجًا

Dondapati, A. (2025). Maximizing the consumer connection: Avatars, emotions, and effective virtual influencer advertising. Review of Marketing Science. https://doi.org/10.1515/roms-2024-0121.

[1] Gediz, U. (2025). The emotional impact of social media influencers on consumer behavior. https://doi.org/10.13140/RG.2.2.15648.49928

[1] Olfat, M., Pittman, M., Topić-Rutherford, M., & Mohammadbeig, M. (2025). I buy because I like you more now: The role of influencer-follower emotional relationship in followers’ retention and repurchase intentions. Journal of Marketing Communications, 1–29. https://doi.org/10.1080/13527266.2025.2461710

[1] Alsalloum, A. A., & Gainous, J. (2025). Female social media influencers in the Arab Gulf: Shaping marketing and advertising on Instagram. Frontiers in Communication, 10, Article 1518386. https://doi.org/10.3389/fcomm.2025.1518386

[1] Bash, M., & Bandyopadhyay, A. (2024). The mediation effect of emotional attachment between influencer and customer behaviours. International Journal of Internet Marketing and Advertising, 21(1/2), 202–233. https://doi.org/10.1504/IJIMA.2024.140471

[1] Wijaya, A. P., Febriatmoko, B., & Prananta, W. (2024). Menguji peran emotional attachment konsumen dalam membentuk influencer interactivity terhadap influencer trust. Jurnal Bisnis Net, 7(2), 799–809. https://doi.org/10.46576/bn.v7i2.5192

[1] Mairano, M. V. (2024). Emotions of food influencers regarding digital work and the transmission of food knowledge on Instagram. Online Media and Global Communication, 3(4), 515–537. https://doi.org/10.1515/omgc-2024-0027

[1] Omeish, F., Shaheen, A., Alharthi, S., & Alfaiza, A. (2025). Between human and AI influencers: Parasocial relationships, credibility, and social capital formation in a collectivist market: A study of TikTok users in the Middle East. Discover Sustainability, 6, 116. https://doi.org/10.1007/s43621-025-00891-w

[1] Gothi, T., & Thakur, D. J. (2023). Influencer marketing: A subset of emotional marketing. European Economic Letters, 13(5), 318–325. http://eelet.org.uk

[1] Nasaruddin, M. Z. M., Ab Aziz, A. A., & Yatim, A. I. A. (2023). Narrative persuasion and consumer engagement by Malaysian social media influencers. In M. Rahim et al. (Eds.), Embracing Change: Emancipating the Landscape of Research in Linguistic, Language and Literature (Vol. 7, pp. 556–568). European Proceedings of Educational Sciences. https://doi.org/10.15405/epes.23097.50

[1]  Mileros, M., Norrman, C., & Öberg, C. (2025). The health paradoxes of social media influencers. Journal of Innovation and Entrepreneurship, 14(1), Article 12. https://doi.org/10.1186/s13731-025-00472-1

[1] Sardar, S., & Vijay, T. S. (2025). Social media influencers and purchase intention: A review and research agenda. International Journal of Consumer Studies, 49(3), e70046. https://doi.org/10.1111/ijcs.70046

[1]  Cate, M. (2025). Social media influencers' impact on consumer behavior. Retrieved from https://www.researchgate.net/publication/389565027

[1] Trisatryo, A., & Sobari, N. (2024). Social media influencers: Effects of followers' behavior and response to influencers. Jurnal Penelitian Pendidikan Indonesia, 10(4), 753–767. https://doi.org/10.29210/020243720

[1] Fauziah, A., Khaeriah, A. S., Pratiwi, A., Amelia, D., Hasanah, H. Y., Setiawati, H., Firmansyah, I., & Salsabilla, R. M. (2024). Media and celebrity culture: The influencer phenomenon on social media. International Journal of Advanced Multidisciplinary Research and Studies, 4(4), 264–268. https://doi.org/10.62225/2583049X.2024.4.4.3034

-Fathi, Heba, & Ahmed, Sahar. (2024). atijahat alshabab almisrii nahw dawr almuathirin walmashahir fi 'awqat al'azmati. almajalat aleilmiat libuhuth al'iidhaeat waltilifizyuni, 28(3), 143-203. https://doi.org/10.21608/ejsrt.2024.358783

- Al-Durr, Howayda. (2023) muqawimat althara' al'iielamii fi muhtawaa hisabat almuathirin fi alwatan alearabii ealaa shabakat al'iinistijram waealaqatiha bi'anmat altafaeuliati: dirasat tahlilia . almajalat aleilmiat libuhuth al'iidhaeat waltilifizyuni, 25(1), 203-245

[1] Samanda, G. A. (2025). Analysis of the communication model in Greta Thunberg environmental campaign on Instagram: A study of Aristotle's rhetoric in the digital era. Journal Representamen, 11(1), 83–94. https://doi.org/10.30996/representamen.v11i01.12251

[1] Hariati, P., & Purwarno. (2025). Ideological rhetoric: A critical discourse analysis of Prabowo’s first inauguration speech. JOALL (Journal of Applied Linguistics and Literature), 10(1), 136–156. https://doi.org/10.33369/joall.v10i1.37663

[1] Napitupulu, A. P., Pasaribu, A. N., & Sihite, J. (2024). Exploring rhetoric style of Erwin Smith and Armin Arlert in the anime series “Attack on Titan”. Journal of Human and Education (JAHE), 4(6), 980–986. https://doi.org/10.31004/jh.v4i6.1954

[1] Umam, A. Z., Ridlo, A., & Sopian, A. (2024). The speech of President Qais Sa’id in the Forum of Gas Exporting Countries: A study analysis from the perspective of Aristotle’s persuasive rhetoric. Refleksi, 23(1), 101–120 https://doi.org/10.15408/ref.v23i1.39195

[1]   Fauziah, A., Khaeriah, A. S., Pratiwi, A., Amelia, D., Hasanah, H. Y., Setiawati, H., Firmansyah, I., & Salsabilla, R. M. (2024). Media and celebrity culture: The influencer phenomenon on social media. International Journal of Advanced Multidisciplinary Research and Studies, 4(4), 264–268. https://doi.org/10.62225/2583049X.2024.4.4.3034

[1] Hariati, P., & Purwarno. (2025). Ideological rhetoric: A critical discourse analysis of Prabowo’s first inauguration speech. JOALL (Journal of Applied Linguistics and Literature), 10(1), 136–156. https://doi.org/10.33369/joall.v10i1.37663

[1] Discourse Analyzer. (2024). Metaphors in discourse analysis: Not just figures of speech. Retrieved from https://discourseanalyzer.com/metaphors-in-discourse-analysis/

[1] Reimann, M., Castaño, R., & López Hernández, A. (2024). If you are an influencer, avoid metaphors: The paradox of figurative language on social media. Retrieved from https://egade.tec.mx/en/egade-ideas/opinion/if-you-are-influencer-avoid-metaphors

[1] Gollust, S. E., Nagler, R. H., & Fowler, E. F. (2024). The role of emotional appeals in public health messaging during crises. Journal of Health Communication, 29(2), 120–134. https://pmc.ncbi.nlm.nih.gov/articles/PMC11445630/

[1] Suryani, L., & Darma, D. C. (2025). Language style and speech act analysis on social media language used by adolescents and children: Stylistics perspective. International Research Journal of Modernization in Engineering Technology and Science, 7(3), 312–318. https://www.irejournals.com/formatedpaper/1704877.pdf

[1] Hosseini, K., & Staab, S. (2023). Framing effects in online misinformation: The role of emotion and factual information. arXiv preprint. https://arxiv.org/abs/2303.16733

[1] Hosseini, A. S., & Staab, S. (2023). Emotional Framing in the Spreading of False and True Claims. arXiv. https://arxiv.org/abs/2303.16733

[1] Celis, L. (2024). The role of emotional contagion in influencer marketing. LeoCelis Blog. https://blog.leocelis.com/2024/07/08/the-role-of-emotional-contagion-in-influencer-marketing/