Tourist-Created Content: Rethinking Carita Beach Destination Branding Post-Tsunami | ||||
| Egyptian Journal of Aquatic Biology and Fisheries | ||||
| Article 77, Volume 29, Issue 4, July and August 2025, Page 1379-1395 PDF (572.98 K) | ||||
| DOI: 10.21608/ejabf.2025.443133 | ||||
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| Author | ||||
| Rachmaniar et al. | ||||
| Abstract | ||||
| On December 22, 2018, a tsunami struck Carita Beach in Pandeglang Regency, leading to a significant decline in tourist visits. In response to this challenge, it is crucial to rethink destination branding strategies to attract more tourists. This paper aimed to analyze the relationship between user-generated content on the web and the destination branding of Carita Beach in the aftermath of the tsunami. This study employed a qualitative research method using a virtual ethnography approach. NVivo 12 Plus software is used to facilitate qualitative data analysis. The findings reveal that user-generated content plays a vital role in shaping the destination branding of Carita Beach, particularly in increasing tourist interest. Content shared by tourists on Instagram—such as photos and inspirational captions—proves effective in reinforcing a positive image of Carita Beach as an appealing vacation spot, without linking it to past negative events like the tsunami. This research underscores the importance of domestic tourist participation in destination branding via social media, highlighting Instagram's potential as a powerful tool to enhance and promote the destination’s image. | ||||
| Keywords | ||||
| Communication; Management; Social media; Tourist; Tsunami | ||||
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