"The Role of Data Security and Trust in Banks Clients' Attitude for Adopting Fintech Applications" | ||
| المجلة المصرية للدراسات التجارية | ||
| Volume 49, Issue 3, July 2025, Pages 40-60 PDF (730.18 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/alat.2025.443321 | ||
| Authors | ||
| Abdallah Mohamed Abdallah EL-Hendawy1; Saad Abdelhamid Metawea2 | ||
| 1Researcher Master Of Business Administration Faculty of Commerce, Mansoura University - 123456789ra.com@gmail.com | ||
| 2Professor of Business Administration Faculty of Commerce, Mansoura University | ||
| Abstract | ||
| Abstract Drawing on the technology acceptance model (TAM), this study aims to investigate the influence of financial technology applications' perceived security and users' trust in these applications on people usage of these applications. A total of 416 valid questionnaires were analyzed to test the structural and model of the study using Smart PLS 4. Results have clarified that perceived security has a significant positive influence on users' trust. Moreover, the influence of perceived security on both perceived ease of use and perceived usefulness was insignificant and significantly negative, respectively. On the contrary, perceived trust has a significant positive influence on both perceived ease of use and perceived usefulness. Both perceived ease of use and perceived usefulness have a significant positive influence on users' attitude. Finally, the study encourages the researchers to extend the TAM to have a clearer idea on the antecedents of adopting financial technology applications. Also, depending on its results, the study presents some recommendations to reinforce the popularity and people's acceptance of these applications. | ||
| Keywords | ||
| Keywords: Technology Acceptance Model (TAM); Financial Technology; Perceived Security; Perceived Trust | ||
|
Supplementary Files
|
||
|
Statistics Article View: 74 PDF Download: 80 |
||
