Assessing the Role of Social Media Influencers on the Tourist Destination Choice Applying on Luxor | ||||
| Minia Journal of Tourism and Hospitality Research MJTHR | ||||
| Volume 19, Issue 3, June 2025, Page 37-58 PDF (819.96 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/mjthr.2025.402918.1215 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Mona Ahmed Khaled  1; Mohamed Ezzat 2; Reham Touni3
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| 1Tourism Studies , faculty of Tourism and hotel, Minia University | ||||
| 2Head of Tourism Studies Department Minia University | ||||
| 3Associate Professor, Hotel Management Department, Faculty of Tourism and Hotels, Minia University | ||||
| Abstract | ||||
| SSocial media influencers (SMIs) have emerged as key drivers in shaping tourists’ perceptions and influencing destination choices. However, their role in promoting heritage-rich cities like Luxor remains insufficiently examined. The research aims to addresses this gap by proposing a structured digital marketing framework that fosters collaboration with influencers while promoting authentic cultural representation. A quantitative descriptive-analytical approach was adopted, using an online questionnaire completed by 432 domestic and international tourists who had visited Luxor. Data were analyzed using SPSS (v27), with regression analysis indicating a statistically significant relationship between influencer-generated content and tourists’ travel intentions, particularly among younger and highly educated respondents. The findings underscore the potential of targeted influencer collaborations to enhance destination appeal and visitor engagement. The study recommends integrating carefully selected SMIs into coordinated campaigns that emphasize Luxor’s historical identity, supported by measurable performance indicators. It further calls for promoting lesser-known sites through authentic and culturally sensitive content. | ||||
| Keywords | ||||
| Social Media Influencers; Destination Choice; Luxor; Travel | ||||
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