Zur Dynamik der Begriffsgestaltung im globalen Portefeuille Eine analytisch-kritische Studie | ||
| Bulletin of The Faculty of Languages & Translation | ||
| Volume 29, Issue 2, July 2025, Pages 281-300 PDF (1.41 M) | ||
| Document Type: Original Article | ||
| Authors | ||
| Hossam M Ramadan1; Mohammad Rabie Abdelgawwad Boshta2 | ||
| 1Department of African Languages, Institute of African Research and Studies, Aswan University, Aswan, Egypt -Sahary- Airport road-Aswan | ||
| 2Department of German and Literature, Faculty of Languages and Translation, Al - Azhar University, Cairo, Egypt. | ||
| Abstract | ||
| The research aims to uncover claws of globalization, which are used by the most powerful party in the international system as an expedient to do economic, cultural and political invasion operations against the cultures, privacy and wealth of the »marginal countries«. It also aims to disclose some of the most prominent mechanisms of linguistic evasion, which the global portfolio adopts it in formulating its terminological arsenal, namely: reductionism, pun (double entendre), combination and disarticulation. This Language policy of Globalization resulted finally in a conceptual crisis on the semantic level (Productivity and description), on the pragmatical level (practicability and application). As well as resulted it a methodological crisis; adherents of globalization are satisfied with the procedural consideration, which is adopted by the instrumental mind. On the other hand they eliminate the moral consideration, which is intended by the value rationality. | ||
| Keywords | ||
| Globalization; conceptual composition; reductionism; pun; combination and disarticulation | ||
|
Statistics Article View: 22 PDF Download: 11 |
||
