Investigating the Relationship between Neural Net Work and Customer ‎Satisfaction “An empirical study on Mansoura University students using social media sites”.‎
El- Tantawi, H., . Mobarak, A., Elsotouhy, M. (2024). Investigating the Relationship between Neural Net Work and Customer ‎Satisfaction “An empirical study on Mansoura University students using social media sites”.‎. EKB Journal Management System, 48(4), 1434-1469. doi: 10.21608/alat.2024.448444
Hebaallah El- Tantawi; Abdelkader . Mobarak; Mohamed Elsotouhy. "Investigating the Relationship between Neural Net Work and Customer ‎Satisfaction “An empirical study on Mansoura University students using social media sites”.‎". EKB Journal Management System, 48, 4, 2024, 1434-1469. doi: 10.21608/alat.2024.448444
El- Tantawi, H., . Mobarak, A., Elsotouhy, M. (2024). 'Investigating the Relationship between Neural Net Work and Customer ‎Satisfaction “An empirical study on Mansoura University students using social media sites”.‎', EKB Journal Management System, 48(4), pp. 1434-1469. doi: 10.21608/alat.2024.448444
El- Tantawi, H., . Mobarak, A., Elsotouhy, M. Investigating the Relationship between Neural Net Work and Customer ‎Satisfaction “An empirical study on Mansoura University students using social media sites”.‎. EKB Journal Management System, 2024; 48(4): 1434-1469. doi: 10.21608/alat.2024.448444

Investigating the Relationship between Neural Net Work and Customer ‎Satisfaction “An empirical study on Mansoura University students using social media sites”.‎

المجلة المصرية للدراسات التجارية
Volume 48, Issue 4, October 2024, Page 1434-1469  XML PDF (933.81 K)
Document Type: المقالة الأصلية
DOI: 10.21608/alat.2024.448444
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Authors
Hebaallah El- Tantawi1; Abdelkader . Mobarak2; Mohamed Elsotouhy3
1Lecturer at Nile Academy for Science, Mansoura, Egypt.
2Dean of Faculty of Business, New Mansoura University, Dakahlia, Egypt.
3Lecturer at the Higher Institute of Commercial Science, El-Mahalla El-Kubra, Egypt.
Abstract
Abstract:
The current research aimed at Investigating the Relationship between Neural Net Work (‎Trust, Social influence, Perceived usefulness, Mobility, Perceived enjoyment) ‎and Customer ‎Satisfaction “An empirical study on Mansoura University Faculties students that deals with social media websites ‎(Commerce ‎, Low, Education, Arts). The researcher applied a questionnaire one sample size (413) ‎individuals.‎ The results found that there is a medium to strong level in terms of the relationship between the independent variable (Neural Network) and its dimensions (Trust, Social Influence, Perceived Usefulness, Mobility, Perceived Enjoyment) And the dependent variable (Customer Satisfaction).
 
Keywords
Key words: Neural Net Work; Customer ‎Satisfaction
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