The Effect of Pop Music on the 1980s Fashion | ||
| International Design Journal | ||
| Article 4, Volume 15, Issue 6 - Serial Number 68, November and December 2025, Pages 39-52 PDF (1.62 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2025.400530.1379 | ||
| Author | ||
| sara ibrahim tarabia* | ||
| 21 el mgawra el 5 | ||
| Abstract | ||
| American pop music, emerging in the 20th century, achieved global prominence in the 1980s through the expansion of satellite TV. This period was crucial for fashion, witnessing a dramatic shift from traditional to trendy and popular styles, largely influenced by significant worldwide political, technological, and economic changes. Young people were particularly drawn to this culture, avidly adopting the distinctive hairstyles and fashion of pop icons like Madonna and Michael Jackson, despite the shock these styles often caused within conservative societal norms. The United States harnessed soft power effectively to disseminate its culture across the globe, deeply influencing the youth internationally. This influence was manifest in the widespread emulation of Western pop culture, which often overshadowed local customs and identities. One method of spreading this influence was through the commoditization of various aspects of life, making American pop culture appealing and accessible worldwide. Media played a pivotal role in propelling this trend globally, with the 1980s marking a significant epoch for the fusion of music, fashion, and broader cultural trends. The era not only highlighted the power of American pop music in shaping global fashion but also underscored the ongoing impact of Western cultural dominance. This phenomenon led to a profound cultural shift among the youth, moving away from traditional values toward a more globalized, pop-culture-oriented identity | ||
| Keywords | ||
| Pop; music; 1980s; Fashion | ||
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