A Promising Market: An Exploratory Study of the Factors Influencing Pilgrims’ Adoption of Cooling Ihram | ||||
| المجلة العربية للإدارة | ||||
| Articles in Press, Accepted Manuscript, Available Online from 26 August 2025 PDF (272.97 K) | ||||
| Document Type: بحوث باللغة الإنجلیزیة | ||||
| DOI: 10.21608/aja.2025.401724.1892 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Hawazin Alzubaidi  1; Khulud Alyafie2
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| 1Applied College, Umm Al-Qura University | ||||
| 2Business Administration, Strategy, Enterprise, and Innovation , Applied College, Umm Al-Qura University, Makkah, Saudi Arabia | ||||
| Abstract | ||||
| Major health issues arise during Al-Hajj season due to the high temperatures during summer, which can cause sunstroke or even death for pilgrims. Saudi Arabia has formulated several solutions for this issue based on the recommendations of Saudi Vision 2030, which aims to provide a safer and more comfortable Hajj experience for all pilgrims. Although many ideas were suggested, researchers have called for studies that explore the acceptance of an innovative cooling ihram among pilgrims during Al-Hajj. Therefore, this study aimed to explore pilgrims’ acceptance of the cooling ihram designed to enhance their comfort during Al-Hajj. A review of previous studies revealed that comfort, cost, safety, ease of use, and reusability are the factors most affecting consumers’ use of these innovative products. This study thus explored these factors, proposing actionable solutions to improve pilgrims’ safety and overall experience during future Hajj seasons. A qualitative approach was employed, which involved data collection through face-to-face interviews with pilgrims during Al-Hajj (25 May 2025 to 1 June 2025). The main results of this research provide useful information about a promising market for companies who provide products for pilgrims in Islamic areas, as well as a better understanding of the factors underlying pilgrims’ preferences during Al-Hajj. | ||||
| Keywords | ||||
| Cooling Ihram; Customer Experience; Al-Hajj Season; Saudi Arabia’s Vision 2030; Innovation; Promising Market; Comfort; Cost; Safety; Ease of Use; Reusability | ||||
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