The Role of Textile Print Design Management in Enhancing the Competitive Advantage of Home Textiles. | ||||
| International Journal of Engineering & Artificial Intelligence Art Design | ||||
| Volume 1, Issue 1, August 2025 PDF (949.69 K) | ||||
| Document Type: Research article | ||||
| DOI: 10.21608/ijeaid.2025.418146.1010 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Lamis Mohamed Kandil  1; Sohair Mahmoud Othman2
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| 1Assistant Teacher- Faculty of Applied Arts_ Egyptian Russian University | ||||
| 2Emeritus Professor of design in the department of Textile Printing, Faculty of Applied Arts - Helwan University | ||||
| Abstract | ||||
| Design management for textile printing is a strategic tool that elevates the added value of home textiles. It helps achieve sustainable competitive advantage through innovation, quality, and quick adaptation to market trends while maintaining a strong brand identity. The management solutions many designers and leaders rely on are no longer as effective as they were. So, previously proven management techniques are being questioned, highlighting the need for a new approach that’s intelligent, and flexible—one that places innovation at the heart of every step toward achieving a competitive advantage in design. This research emphasizes the pivotal role of textile printing design management in enhancing the competitive advantage of the home textiles. It connects artistic creativity, market trends, and production capabilities. The research problem is: How can home textile print design be used to enhance the competitive advantage of home furnishings to keep pace with local and global markets? The research aims to: Focus on the importance of design as a managerial process and its role in achieving a competitive advantage for home textiles. Enhance innovation and knowledge for print design in line with local and global market trends. The main hypothesis of the research is that: there’s a positive, reciprocal relationship between modern design techniques (a systematic approach, creative methods) and the expected aesthetics of the final product, which contributes to marketing the product and giving it a competitive advantage. The research follows an applied methodology by creating innovative designs for printing home textile and virtually applying them using computer software. | ||||
| Keywords | ||||
| Competitiveness; Add value; Design Processes: | ||||
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