The Impact of Interpretation of Tour Guide on the Tourist's Memorable Experience and Loyalty to Upper Egypt’s Heritage Sites | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Articles in Press, Accepted Manuscript, Available Online from 03 September 2025 | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2025.402386.1697 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Khaled Soliman Abd Elhalem1; Abdelrahman Hamed Ahmed  2
| ||||
| 1Tourism studies department, Faculty of tourism and hotels, luxor university. luxor, Egypt, | ||||
| 2Tourist guidance department, faculty of tourism and hotels, luxor university, Luxor, Egypt | ||||
| Abstract | ||||
| The role of tour guides has gained attention from researchers, as a key aspect of the tourism industry's prestigious professions, and an important part of the tourism cycle,. In the tourism industry, tour guides play a crucial role in shaping tourists’ first impressions of destinations and the experiences they have there. Tour guide service is a vital product in the tourism, Among various tourism professions, tour guides stand out for their direct interaction with tourists, making their service vital to the industry.". Interpretation enhances the visitor experience at cultural and historical attractions, such as museums and heritage site. Effective interpretation is essential to a tour guide's work, and their skill in this area can significantly improve the quality of tourists' experience. The aim of the study is to test the effect of the interpretation performance of tour guides on memorable tour experiences and loyalty. The data were collected from 387 tourists participating in guided heritage tours in Upper Egypt’s heritage sites. A structural model was developed and tested based on existing research on tour guiding, interpretation, and tourist experiences. Results show that interpretation outcome has a greater impact on all dimensions tourist's memorable experiences and loyalty .The research findings underscore the importance of effective interpretation performance by tour guides in enhancing the memorability of tour experiences and loyalty. whereas tourist's memorable experiences directly affects loyalty, and play a vital role in building loyalty, tourists who have memorable experiences are more likely to return and recommend the destination to others." | ||||
| Keywords | ||||
| Interpretation , Tour Guide, Tourist'; s Memorable Experience, Loyalty, | ||||
|
Statistics Article View: 11 |
||||
