The Visual and Cognitive Perception of Shocking Ambient Advertising and Its Impact on the Audience" | ||
| International Design Journal | ||
| Article 36, Volume 15, Issue 6 - Serial Number 68, November and December 2025, Pages 475-484 PDF (1.29 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2025.417744.1422 | ||
| Author | ||
| Passant Mabrouk* | ||
| Extened agency | ||
| Abstract | ||
| Shocking ambient advertising has emerged as one of the most prominent contemporary advertising strategies, aiming to break traditional patterns and capture the audience’s attention through strong and unexpected visual and cognitive stimuli. Despite its growing presence in the modern digital environment, its actual impact on visual and cognitive perception remains debatable. The central question revolves around the extent to which this form of advertising can reinforce the intended message and create a deep influence on the audience’s awareness and behavior, particularly considering the diversity of cultural and psychological backgrounds and the varying responses to shocking stimuli. This study seeks to analyze the relationship between visual and cognitive perception and shocking ambient advertising. It focuses on examining how audiences receive shocking visual messages and the mental mechanisms through which they are processed. By investigating this interaction, the research aims to highlight whether such advertising can effectively enhance message retention and trigger meaningful psychological and behavioral responses. The findings are expected to contribute to a better understanding of the role of shocking stimuli in advertising and open avenues for future studies, especially within Arab societies that are still at an early stage in employing such advertising techniques effectively. | ||
| Keywords | ||
| Shocking; Ambient; Advertising | ||
|
Supplementary Files
|
||
|
Statistics Article View: 11 PDF Download: 5 |
||
