Targeted advertising | ||
| Journal of Media and Interdisciplinary Studies | ||
| Volume 4, Issue 13, September 2025 | ||
| Document Type: Original Articles | ||
| DOI: 10.21608/jmis.2025.406664.1083 | ||
| Author | ||
| Alyaa Aly Abdelnaby* | ||
| Media department College language and communication Arab academy for science and technology and maritime transport | ||
| Abstract | ||
| This research investigates the impact of targeted advertising on the privacy rights of Egyptian youth. The study relied on a survey , questionnaire for a data collection tool with a purposive sample of 615 social media-active students aged 18 to 25, explores consumer perceptions of targeted advertisements and privacy awareness on platforms like Facebook. The study emphasizes the importance of digital data practices, aligning with the principles of Petronio's Communication Privacy Management (CPM) theory. It advocates for a secure digital environment and highlights the significance of cultivating authentic online interactions while prioritizing user privacy and data protection. The findings reveal an increasing digital awareness among users, with respondents actively managing privacy boundaries and demonstrating awareness of targeted advertising methods. In essence, this study illuminates the critical nexus between targeted advertising and privacy rights, enriching our understanding of how these variables manifest in the digital experiences of Egyptian youth and contributing to the cultivation of an inclusive and responsive online community tailored to the diverse needs of the digital era. | ||
| Keywords | ||
| Data protection; Communication management; Awareness; Data utilisation; Social media | ||
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