The Role of Artificial Intelligence in Improving Human Resource Management Performance (Case Study on FAB Egypt) | ||
| مجلة البحوث المالية والتجارية | ||
| Volume 26, Issue 4, October 2025, Pages 870-905 PDF (815.45 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jsst.2025.416976.2106 | ||
| Author | ||
| هبة بسيوني* | ||
| كلية التجارة/جامعة هارتفوردشاير/القاهرة/مصر | ||
| Abstract | ||
| This research examines the role of Artificial Intelligence (AI) in improving Human Resources Management (HRM) Performance at First Abu Dhabi Bank (FAB) Egypt. It explores how AI tools influence key HR functions, including Recruitment and Selection, Performance Management, Decision-Making, and Strategic Planning. Based on survey responses from 79 HR employees across four branches, the research provides empirical evidence on the role of AI in improving HR Performance. Results show that AI contributes to more accurate decision-making, faster recruitment and selection, and enhanced workforce planning. The results offer practical implications for HR professionals in the banking sector and add to the academic understanding of AI’s role in improving HRM performance. | ||
| Keywords | ||
| Artificial Intelligence,; Human Resources Management , Recruitment and Selection, | ||
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