Investigation of the Effect of Green Logistics Practices on Customers' Purchasing Intentions: Applied Study on the Egyptian Context | ||
| التجارة والتمويل | ||
| Volume 45, Issue 3, September 2025, Pages 221-249 PDF (1.35 M) | ||
| DOI: 10.21608/caf.2025.455780 | ||
| Authors | ||
| Mai Hisham Haroun1; Sara Hassan Elgazzar2; May Salah Eldin Mohamed3 | ||
| 1Teaching Assistant, Energy and Petroleum Logistics Management Department, College of International Transport, Alexandria, Egypt | ||
| 2Professor and Dean, College of International Transport and Logistics, Department of Logistics of International Trade Management, Alexandria, Egypt | ||
| 3Associate Professor and Vice Dean for Training and Community Affairs, Department of Logistics of Transport Management, College of International Transport and Logistics, Alexandria, Egypt | ||
| Abstract | ||
| Purpose – The growing emphasis on environmental sustainability has encouraged businesses to adopt green logistics practices to reduce dependence on non-renewable energy sources and foster sustainable consumer behavior. This study examines the impact of green logistics practices on customers’ purchasing intentions and purchasing levels in the Egyptian context, with a focus on the mediating role of purchasing intentions. Design/methodology/approach – Building on insights from a prior paper that employed a semi- structured literature review and semi-structured interviews to identify key drivers, barriers, and contextual factors influencing green logistics in Egypt, this study adopts a positivist philosophy, a deductive approach, and a quantitative design. A total of 400 questionnaires were collected from supply chain and logistics employees, of which 342 were valid for analysis. Structural Equation Modeling (SEM) was employed to test four hypotheses concerning the relationships among green logistics practices, purchasing intentions, and purchasing levels of non-renewable energy sources. The integration of findings from the earlier qualitative study with the present quantitative analysis strengthens the robustness of the research by ensuring theoretical grounding, contextual relevance, and methodological triangulation. Findings – The analysis revealed that the relationship between green logistics practices and purchasing level (H1) was partially supported, indicating that green practices contribute to reducing reliance on non- renewable energy, though their impact remains limited. Similarly, the link between green logistics practices and purchasing intentions (H2) was partially supported, suggesting that while sustainable logistics initiatives encourage customers toward greener choices, external factors still play a role in shaping intentions. In contrast, purchasing intentions showed a strong and statistically significant influence on the purchasing level of non-renewable energy sources (H3), confirming that intentions are a decisive driver of actual behavior. Furthermore, purchasing intentions were found to partially mediate the relationship between green logistics practices and purchasing level (H4), emphasizing the indirect pathways through which green practices affect consumer decision-making. Contribution – The study provides empirical evidence on the direct and indirect effects of green logistics practices in Egypt. By combining qualitative insights from the first paper with quantitative validation in the current study, it offers a more comprehensive understanding of green logistics adoption. The findings deliver valuable implications for logistics companies and policymakers seeking to strengthen green initiatives and promote sustainable consumption patterns. | ||
| Keywords | ||
| Green Logistics practices; purchasing intentions; non-renewable energy sources; Egypt; mxed methods | ||
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