Perceived Value as a Moderator in the Trust-Loyalty Relationship: Insights from Egyptian Higher Education Institutions
Samir Roushdy, A., Kortam, W., Fouad Hamza, H., Gad, .. (2025). Perceived Value as a Moderator in the Trust-Loyalty Relationship: Insights from Egyptian Higher Education Institutions. EKB Journal Management System, 16(3), 156-182. doi: 10.21608/jces.2025.455909
Ahmed Samir Roushdy; Wael Kortam; Hatem Fouad Hamza; . Ghada Gad. "Perceived Value as a Moderator in the Trust-Loyalty Relationship: Insights from Egyptian Higher Education Institutions". EKB Journal Management System, 16, 3, 2025, 156-182. doi: 10.21608/jces.2025.455909
Samir Roushdy, A., Kortam, W., Fouad Hamza, H., Gad, .. (2025). 'Perceived Value as a Moderator in the Trust-Loyalty Relationship: Insights from Egyptian Higher Education Institutions', EKB Journal Management System, 16(3), pp. 156-182. doi: 10.21608/jces.2025.455909
Samir Roushdy, A., Kortam, W., Fouad Hamza, H., Gad, .. Perceived Value as a Moderator in the Trust-Loyalty Relationship: Insights from Egyptian Higher Education Institutions. EKB Journal Management System, 2025; 16(3): 156-182. doi: 10.21608/jces.2025.455909

Perceived Value as a Moderator in the Trust-Loyalty Relationship: Insights from Egyptian Higher Education Institutions

المجلة العلمية للدراسات التجارية والبيئية
Volume 16, Issue 3, July 2025, Pages 156-182    PDF (990.86 K)
Document Type: المقالة الأصلية
DOI: 10.21608/jces.2025.455909
Authors
Ahmed Samir Roushdy* 1; Wael Kortam* 2; Hatem Fouad Hamza* 3; . Ghada Gad* 4
1Sinai University
2The British University in Egypt
3Misr University for Sciences and technology
4Canadian International college (CIC)
Abstract
This research aims to investigate the perceived value effect as a moderator on the relationship between students' trust and loyalty in Higher Education Institutions in Egypt (HEIs). Smart-PLS 2.0 software was used to analyze 245 responses from a randomized sample of senior students and fresh graduates from multiple Egyptian private universities using the structural equation modeling. The outcomes of the research show that students’ trust significantly and positively effects on students’ loyalty and the student’s perceived functional value effect on the relationship between students’ trust and student loyalty as a moderator.
يهدف هذا البحث إلى دراسة تأثير القيمة المُدرَكة، كمُؤَثِّر، على العلاقة بين ثقة الطلاب وولائهم في مؤسسات التعليم العالي في مصر. استُخدِم برنامج Smart-PLS 2.0 لتحليل 245 استجابة من عينة عشوائية من طلاب السنة النهائية والخريجين الجدد من عدة جامعات مصرية خاصة باستخدام نمذجة المعادلات الهيكلية. أظهرت نتائج البحث أن ثقة الطلاب تؤثر بشكل كبير وإيجابي على ولائهم، وأن تأثير القيمة المُدرَكة المرتبطة بالأداء الوظيفي للطالب على العلاقة بين ثقة الطلاب وولائهم كعامل مُؤَثِّر.
Keywords
Emotional attachment; Higher Education institutions; Perceived Quality; Student Trust; Student loyalty التعلق العاطفي، مؤسسات التعليم العالي، الجودة المُدرَكة، ثقة الطلاب، ولاء الطلاب
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