Examining the Mediating Role of Brand Image in the Relationship Between Content Marketing and Brand Loyalty in Egyptian Banking Sector
Ezzat, A., Fouad, M., Elsaadany, N. (2025). Examining the Mediating Role of Brand Image in the Relationship Between Content Marketing and Brand Loyalty in Egyptian Banking Sector. EKB Journal Management System, 5(3), 87-112. doi: 10.21608/ajccr.2025.325738.1134
Ahmed Ezzat; Mahmoud Fouad; Nermeen Elsaadany. "Examining the Mediating Role of Brand Image in the Relationship Between Content Marketing and Brand Loyalty in Egyptian Banking Sector". EKB Journal Management System, 5, 3, 2025, 87-112. doi: 10.21608/ajccr.2025.325738.1134
Ezzat, A., Fouad, M., Elsaadany, N. (2025). 'Examining the Mediating Role of Brand Image in the Relationship Between Content Marketing and Brand Loyalty in Egyptian Banking Sector', EKB Journal Management System, 5(3), pp. 87-112. doi: 10.21608/ajccr.2025.325738.1134
Ezzat, A., Fouad, M., Elsaadany, N. Examining the Mediating Role of Brand Image in the Relationship Between Content Marketing and Brand Loyalty in Egyptian Banking Sector. EKB Journal Management System, 2025; 5(3): 87-112. doi: 10.21608/ajccr.2025.325738.1134