(Evaluation of Quinoa Production and Marketing as a Non-Traditional Crop (Case Study of Aeroget Company in Alexandria Governorate)) | ||
| Journal of Sohag Agriscience (JSAS) | ||
| Volume 10, Issue 2, December 2025, Pages 95-99 PDF (719.15 K) | ||
| Document Type: Research and Review Papers | ||
| DOI: 10.21608/jsasj.2025.456488 | ||
| Authors | ||
| Sayed S. Sayed; Mohamed A. Ahmed; Amira S. M. Abo Sreaa* | ||
| Agricultural Economics Department Faculty of Agriculture Fayoum University Fayoum Egypt | ||
| Abstract | ||
| The research aimed to analyze and study the feasibility of producing and marketing quinoa, adopting a descriptive analytical approach and a field study of Aeroget Company. The SWOT analysis results showed that the main strengths of quinoa include its high protein content, tolerance to harsh environmental conditions, and gluten-free nature, while weaknesses include the presence of saponin, lack of sufficient advertising, and farmers' inability to market the product. The SWOT analysis revealed quinoa's key strengths, including high protein content, tolerance to harsh environmental conditions, and gluten-free nature, while weaknesses included saponin presence, insufficient advertising, and farmers' limited marketing capabilities. The project's financial evaluation showed profitability, with total revenues of 154,500 pounds and total costs of 67,400 pounds, yielding a net profit of 87,100 pounds. The return on investment was 1.29%, and the benefit-to-cost ratio was 2.29, indicating economic viability. Additionally, the project provides job opportunities, contributes to food security, and is environmentally friendly. The study concluded with the following recommendations: effective marketing of quinoa is crucial, along with providing sufficient support to the agricultural research system and raising farmers' awareness about pests and proper pesticide use. Quinoa cultivation can significantly contribute to food security and reduce reliance on imported grains, thereby enhancing national food sovereignty and economic stability. | ||
| Keywords | ||
| Quinoa; Non; traditional crop; Evaluation | ||
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