The Role of Web-Based Augmented Reality in Shaping Hedonic and Utilitarian Value: A Pathway to Enhancing Continuance Intention in Digital Retail Environments
Yousry William, M., Mahmoud Aly Fouad, M. (2025). The Role of Web-Based Augmented Reality in Shaping Hedonic and Utilitarian Value: A Pathway to Enhancing Continuance Intention in Digital Retail Environments. EKB Journal Management System, 16(3), 1696-1725. doi: 10.21608/jces.2025.457445
Mary Yousry William; Mohamed Mahmoud Aly Fouad. "The Role of Web-Based Augmented Reality in Shaping Hedonic and Utilitarian Value: A Pathway to Enhancing Continuance Intention in Digital Retail Environments". EKB Journal Management System, 16, 3, 2025, 1696-1725. doi: 10.21608/jces.2025.457445
Yousry William, M., Mahmoud Aly Fouad, M. (2025). 'The Role of Web-Based Augmented Reality in Shaping Hedonic and Utilitarian Value: A Pathway to Enhancing Continuance Intention in Digital Retail Environments', EKB Journal Management System, 16(3), pp. 1696-1725. doi: 10.21608/jces.2025.457445
Yousry William, M., Mahmoud Aly Fouad, M. The Role of Web-Based Augmented Reality in Shaping Hedonic and Utilitarian Value: A Pathway to Enhancing Continuance Intention in Digital Retail Environments. EKB Journal Management System, 2025; 16(3): 1696-1725. doi: 10.21608/jces.2025.457445