The Relationship Between Social Media Marketing and Brand Trust among youth | ||
| مجلة السياسة والاقتصاد | ||
| Volume 29, Issue 28, October 2025, Pages 709-726 PDF (581.73 K) | ||
| Document Type: مقالات سیاسیة واقتصادیة | ||
| DOI: 10.21608/jocu.2025.411869.1472 | ||
| Author | ||
| رغدة الليثي* | ||
| اكاديمية طيبة | ||
| Abstract | ||
| In the modern digital age, social media has become a central platform for marketing communications, particularly among youth.Social media has transformed how brands connect with consumers, especially the younger demographic. Young people spend a significant portion of their time online, engaging with brands through platforms like Instagram, TikTok, Snap chat, and Twitter. This study investigates the relationship between social media marketing and brand trust among youth. Through a quantitative survey-based methodology, data were collected from 300 participants aged 18 to 30. The results reveal a strong positive correlation between social media marketing strategies and the level of trust youth place in brands. Key factors such as content authenticity, influencer credibility, and interactivity were found to significantly influence trust. These findings offer valuable insights for marketers aiming to build lasting connections with young consumers in a competitive digital marketplace aiming to establish and sustain trust among younger consumers in a digitally connected world. | ||
| Keywords | ||
| Social Media; Social Media Marketing; Young Consumers | ||
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