An Analytical Study of the Marketing and Manufacturing of Strawberries and Artichokes in Egypt: A Case Study of Al-Beheira Governorate | ||
| Journal of Agricultural Sciences and Sustainable Development | ||
| Volume 3, Issue 1, January 2026, Pages 15-31 PDF (872.98 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jassd.2025.421268.1076 | ||
| Authors | ||
| A. A. Kamil; G. M. El-Afifi; Gh. A. Al Damrawi* ; M. G. El Naggar | ||
| Head of researcher, Agricultural Economics Research Institute, Agricultural Research, Egypt | ||
| Abstract | ||
| The study of strawberry marketing systems revealed that the main marketing problems of the crop at the farm level are as follows: the most significant issue is the crop’s rapid perishability, given that strawberries are highly perishable, as reported by about 80% of the surveyed farmers. This is followed by the low selling prices and the dominance of intermediaries (60%), then high labor costs for harvesting, the crop’s need for special handling, lack of skilled labor, and the absence of refrigerated transport—reported by 40%, 20%, 20%, and 20% of the farmers in the sample, respectively. Regarding costs at the wholesale level, the total marketing cost per ton of strawberries was estimated at about 499.1 EGP. The most significant cost item was loading, amounting to about 151.7 EGP/ton, representing nearly 30.4% of the total marketing cost. This was followed by labor costs at about 149 EGP/ton (29.9%). Other costs included packaging materials (provided by the wholesaler to farmers), rent, electricity and water, and other fees and charges, representing approximately 20.9%, 12.1%, 3.3%, 2.5%, and 0.9% of the total marketing cost per ton of strawberries at the wholesale level, respectively. The average net return of the wholesaler was found to be the commission received, which amounted to about 7.85%. | ||
| Keywords | ||
| Marketing; Manufacturing; Strawberries; Artichokes | ||
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