网飞平台阿中视听翻译的多模态话语解析 | ||
| Alsun Beni-Suef International Journal of Linguistics Translation and Literature | ||
| Volume 5, Issue 2, December 2025, Pages 217-245 PDF (1.27 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/abjltl.2025.392942.1106 | ||
| Author | ||
| Nourhan Nasser Hassan Ali Ahmed* | ||
| Department of Chinese Faculty of Al-Alsun University of Beni Suef, Egypt | ||
| Abstract | ||
| Technological advancements in communication and information sciences, coupled with the urgent need for cultural-economic exchange, have positioned audiovisual translation as a fundamental pillar for delivering multimodal discourse to maximized audiences. This evolution has shifted scholarly focus from analyzing literary texts with unitary semiotic systems to investigating texts incorporating multiple semiotic systems. Through case studies extracted from the Arabic series Paranormal (ما وراء الطبيعة) on Netflix, this paper analyzes the interaction between linguistic and non-linguistic elements in audiovisual translation. It demonstrates the imperative of integrating visual semiotics—requiring the decoding of imagery, extraction of embedded meanings, and their incorporation into translated subtitles. By applying the theoretical framework of multimodal discourse theorists Kress and van Leeuwen, we develop practical models to enhance translation quality. The outcomes aim to advance multimodal machine translation systems that integrate cultural dimensions into automated translation processes. | ||
| Keywords | ||
| Multimodal Discourse analysis; Audiovisual Translation; Netflix | ||
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