The Role of Organisational Identification in Enhancing Employee Innovative Behaviour in Merged and Acquired Banks | ||
| Horus International Journal for Commercial Research | ||
| Volume 1, Issue 4, November 2025, Pages 209-226 PDF (359.15 K) | ||
| Document Type: Scientific research | ||
| DOI: 10.21608/hjcr.2025.463640 | ||
| Author | ||
| Safa Nazir | ||
| Customer Service Manager Affiliation: First Abu Dhabi Bank (FAB Misr) | ||
| Abstract | ||
| This study investigates how organizational identification influences employee innovative behaviour within the context of post-merger and acquisition environments in the banking sector. Drawing on data collected from 186 banking employees and analysed using PLS-SEM, the research confirms that organizational identification significantly predicts innovative behaviour. The findings have been further enriched by the author’s lived experience in a similar post-merger context, offering additional qualitative insight into the psychological and behavioural responses of employees during the institutional transition. This study contributes to the literature by empirically establishing organizational identification as a key mechanism for sustaining innovation post-merger. | ||
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