The Impact of Psychological Factors on Consumer Buying Behavior Patterns During Crises: | ||
| Horus International Journal for Commercial Research | ||
| Volume 1, Issue 4, November 2025, Pages 245-292 PDF (1.19 M) | ||
| Document Type: Scientific research | ||
| DOI: 10.21608/hjcr.2025.463646 | ||
| Authors | ||
| Eslam Ashraf1; Osama Elnokrashy2; Wefky Elsayed3 | ||
| 1Management Department - Higher Institution for Management El Mahala El Kubra | ||
| 2Management Department Faculty of Commerce Mansoura University Al Sharq Elaraby Colleges - Riyad | ||
| 3Management Department Faculty of Commerce Mansoura University | ||
| Abstract | ||
| The search aimed to identify the impact of psychological factors on consumer purchasing behavior patterns during crises, applying them to household purchases of food commodities in Gharbia Governorate. To achieve this, a field search was conducted on a sample of 384 single wives from households consuming food commodities in Gharbia Governorate. Primary data were collected through a questionnaire, followed by personal interviews on some aspects that required more detailed knowledge about some of the search variables. The researchers relied on a multi-stage spatial sample and used the descriptive approach. To analyze the primary data of the search, the statistical program AMOS V.26 was used to enter the primary data. The results of the search showed that there is a significant correlation between the dimensions of psychological factors and the dimensions of consumer buying behavior patterns during crises. The search revealed that there is a significant effect of psychological factors in their dimensions on consumer buying behavior patterns during crises. There is also a significant effect of psychological factors in their dimensions on the dimensions of impulsive buying behavior and on the dimensions of panic buying behavior. The search also showed significant differences in the perception of wives from families of the search variables (psychological factors and consumer buying behavior patterns) according to their demographic characteristics (age, educational qualification, and income level). Among the search's most important recommendations is to enhance consumer awareness of sound purchasing practices during crises, with the goal of supporting informed purchasing decisions, reducing impulsive purchasing behavior, and enhancing effective communication with the public during crises. | ||
| Keywords | ||
| Psychological factors; consumer buying behavior patterns; impulse buying behavior; panic buying behavior; crises | ||
|
Statistics Article View: 1 PDF Download: 1 |
||
