The Impact of Content Personalization on Students' Perception of AI in emerging context: A study based in Egypt | ||
| المجلة العلمية للدراسات والبحوث المالية والتجارية | ||
| Volume 7, Issue 1, January 2026, Pages 131-157 PDF (1.05 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/cfdj.2025.404443.2330 | ||
| Authors | ||
| Ayat Moustafa* ; randa talaat | ||
| الاكاديميه العربيه للعلوم والتكنولوجيا و النقل البحري كليه الاداره قسم التسويق و الاعمال الدوليه | ||
| Abstract | ||
| These results have implications for AI-based learning systems, suggesting the importance of balanced personalization to avoid potential biases and perception distortions. Findings indicate that personalized content significantly influences students’ perception through increased exposure, attention, and interpretation. Regression and correlation analyses were conducted after confirming the validity and reliability of the utilized scales. A descriptive cross-sectional design was employed, and data were collected using structured questionnaires distributed to students at the Arab Academy for Science and Technology. The objective is to examine how personalized messages affect users’ exposure, attention, and interpretation—key elements in shaping perception. This study investigates the impact of personalized AI-generated content on university students' perception of artificial intelligence (AI) in an educational context. | ||
| Keywords | ||
| AI Personalization; Artificial Intelligence (AI); Education; Personalization-Privacy Paradox (PPP) | ||
|
Statistics Article View: 7 PDF Download: 12 |
||
