The Impact of Smart Shopping Applications on Impulsive Purchasing Behavior: The Mediating Role of Perceived Ease of Use applied on Online Egyptian Customers | ||
| المجلة العلمية للدراسات والبحوث المالية والتجارية | ||
| Volume 7, Issue 1, January 2026, Pages 191-232 PDF (1.3 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/cfdj.2025.402742.2325 | ||
| Author | ||
| Basma Tawfik Ahmed* | ||
| كلية ادارة الاعمال - جامعة حورس مصر | ||
| Abstract | ||
| The current research aims to study the impact of smart shopping applications (perceived usefulness, enjoyment, security/ privacy, personalization) on impulsive purchasing behavior through the mediating role of perceived ease of use applied on Online Egyptian customers. The research employs a quantitative approach to assess how these smart shopping applications influence impulsive purchasing behaviour. The data collection was carried out through online surveys targeting 312 online customers, aiming to gather their insights and experiences related to smart shopping applications under review. The results show that there is a positive effect of smart shopping applications (perceived usefulness, enjoyment, security/ privacy, personalization) on impulsive purchasing behavior and perceived ease of use. Also, the results show that there is positive effect of smart shopping applications (on impulsive purchasing behavior through the mediating role of perceived ease of use applied on Online Egyptian customers. | ||
| Keywords | ||
| Smart Shopping Applications; Impulsive Purchasing Behavior; Perceived ease of Use | ||
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