Digital Financial Literacy and E-Commerce Adoption in Egypt: A Structural Equation Modeling Approach | ||
| المجلة العلمية للدراسات والبحوث المالية والتجارية | ||
| Volume 7, Issue 1, January 2026, Pages 525-562 PDF (1.17 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/cfdj.2025.424721.2380 | ||
| Authors | ||
| Dina Salah eldin El Salmy; Roba Ehab Mahfouz* | ||
| الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري كلية الإدارة والتكنولوجيا | ||
| Abstract | ||
| Purpose This study investigates the role of Digital Financial Literacy (DFL) in shaping consumers’ intention to adopt e-commerce in Egypt, an emerging economy experiencing rapid digital transformation. It extends traditional technology adoption models by integrating DFL with perceived economic value, perceived ease of use, and trust. Design/methodology/approach A quantitative, cross-sectional survey was conducted among 354 Egyptian consumers with prior experience in online shopping and digital financial tools. Structural Equation Modeling (SEM) using AMOS was employed to test direct and mediating relationships among the constructs. Findings Results demonstrate that DFL positively influences perceived economic value, perceived ease of use, and trust, which in turn enhance e-commerce adoption intention. Mediation analysis confirmed that perceived value, ease of use, and trust significantly transmit the effects of DFL on adoption. All hypotheses were supported, underscoring the foundational role of DFL in digital commerce engagement. Research limitations/implications The study relies on a non-probability sample from Egypt, which limits generalizability. Future research could adopt longitudinal or cross-cultural designs to validate findings across diverse contexts. Practical implications The findings highlight the need for policymakers and platform developers to prioritize digital financial education, design user-friendly interfaces, and build consumer trust through transparent practices to accelerate e-commerce adoption. Originality/value This paper is among the first to empirically position DFL as a key antecedent in e-commerce adoption models. It provides theoretical and policy-relevant insights into how financial competence enhances digital inclusion in developing economies. | ||
| Keywords | ||
| Digital financial literacy; E-commerce adoption; Perceived ease of use; Perceived economic value Egypt | ||
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