Translating the Familiar and the Authentic: The King’s Highway Across Modes of Representation | ||
| حوليات أداب عين شمس | ||
| Volume 53, Issue 11 - Serial Number 3, September 2025, Pages 280-297 PDF (961.57 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/aafu.2025.406185.2017 | ||
| Author | ||
| Nader N. Albkower | ||
| Department of Translation- Mutah University-Jordan | ||
| Abstract | ||
| The study examines the impact of the translation act taking place in high- and low-context representations of the 384 km King's Highway (Highway 35), which traverses Jordan parallel to the fastest route, the Desert Highway (Highway 15). It is expected that tourists would take the long scenic route when seeking the journey rather than the destination. However, the diverse nature of the locations, ranging from familiar to authentic Jordanian villages, might risk fragmenting the potential tourist experience. The study, therefore, contrasts the responses of tourists to two representations to assess the effectiveness of authenticity and its potential impact on cultural and heritage tourism in Jordan. High-context authentic and low-context familiar translation theories have the potential to offer theoretical explanations for tourists' preferences and expectations. The study provides recommendations for translators and business owners along Highway 35, based on the findings, as they play a significant role in cultural and heritage tourism and could greatly benefit from this potentially lucrative tourism experience. | ||
| Keywords | ||
| translation; tourism; King’s Highway; representation; culture | ||
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