Impact of employing artificial intelligence in Egyptian women's platforms on changing the stereotypical image of women : A field study | ||
| مجلة بحوث الإعلام الرقمي | ||
| Volume 9, Issue 9, October 2025, Pages 1137-1185 PDF (3.02 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jsmd.2025.426850.1036 | ||
| Author | ||
| ميرنا محسن محمد سعيد عبد اللطيف* | ||
| قسم الاذاعة و التليفزيون كلية الإعلام جامعة القاهرة | ||
| Abstract | ||
| This study examines the role of AI in Egyptian women’s platforms and how they work to change false images about women. The research analyses a key question at the crossover between media, gender and technology: if AI-based systems are tools promoting empowerment and inclusivity, or instead they reproduce previous social and cultural discrimination. Material and methods Descriptive analytic approach was used; a control questionnaire based on subjective questionnaires administered to 202 Egyptian women of different age, educational level, marital status and from urban and rural areas. The results paint (if I can use that term) a complex and somewhat contradictory picture. This reflects a reluctance among around half of the respondents to switch from traditional platforms to an AI-supported one (despite their approval of it—on restatement—because they introduced material that is new and personalized). More significantly, 57% felt that AI tools marginalize rather than enable women’s roles in the digital space indicating a general sense of wariness about the increasing dominance of such tools in women’s media. | ||
| Keywords | ||
| Artificial intelligence; Women's platforms; Gender representation; Stereotypes; Women empowerment | ||
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