Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants | ||
Journal of Association of Arab Universities for Tourism and Hospitality | ||
Article 21, Volume 15, Issue 2, 2018, Pages 49-54 PDF (174.54 K) | ||
Document Type: Original Article | ||
DOI: 10.21608/jaauth.2018.47953 | ||
Authors | ||
Soha Saber1; Mahinor A Fouad2 | ||
1Ministry of Tourism | ||
2faculty of tourism and hotels, Helwan University | ||
Abstract | ||
The current study was conducted to explore the effect of exploiting electronic menu on customer satisfaction in terms of information provided. Quantitative data were collected from a restaurant which adopted electronic menu display device to approve whether the information on the menu and the innovative technology in restaurant have a positive impact on customer satisfaction and loyalty or not. nevertheless, service from waiting staff showed no significant impact. | ||
Keywords | ||
Electronic menus – technology in restaurants; customer – loyalty | ||
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