The Role of Social Media in Promoting Tourist and Heritage Sites "A case study of Al-Mu'izzLedin Allah Street” | ||||
| The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University | ||||
| Article 4, Volume 15, Issue 2, December 2018, Page 43-55 PDF (761.94 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/thalexu.2018.51456 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Alaa Azzaz Esraa Ellabban | ||||
| Abstract | ||||
| This paper aims at exploring the role of social media in promoting thetourist and heritage sites in Egypt. The data were collected offline and online through an online survey from users of Al-Mu'izz Facebook pages and a printed version of the questionnaire was distributed to 350 tourists who visitedAl-Mu'izzStreet. Data were analyzed using (SPSS). This paper rovides evidence that supports the positive impact of social media (Facebookpages ) from the tourist's perspective on romoting heritage sites in Egypt. | ||||
| Keywords | ||||
| social media; tourism promotion; facebook; heritage sites; Al-Mu'izz Li-din Allah Street | ||||
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