أثر التوجه بالزبائن على الأداء التسويقي دراسة ميدانية بالتطبيق على الشرکات الصناعية الليبية | ||
| المجلة العلمية للدراسات التجارية والبيئية | ||
| Article 17, Volume 8, ملحق العدد الأول, January 2017, Pages 427-451 PDF (679.41 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jces.2017.51727 | ||
| Author | ||
| مبروکه الداه ناهي محمد | ||
| Abstract | ||
| Abstract: Consisted study a problem in that there are deficiencies in the application of the concept -oriented customers in the Libyan industrial companies , which may be the reason for the low marketing performance of these companies , the primary objective of this study is to identify the orientation effect of the customers on the marketing performance , so the researcher to formulate a major imposition of a ( not no significant impact to guide customers on performance marketing ) , branching out from three sub- hypotheses to cover all aspects of the study and researcher used the descriptive and analytical approach to this hypothesis , as well as the list of the survey as a key tool for data collection And The study population consisted of senior management executives totaling (19) single , and directors of departments of marketing, totaling (56) single , and staff departments Marketing 's ( 2417 ) single , have been identified their sample size ( 332 ) single , and was a simple random sample , as well as customers' sample was used statistical analysis software (Spss) as a package to input , process and analyze the data. | ||
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