Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 24, Volume 15, Issue 3, December 2018, Pages 111-116 PDF (592.98 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2018.54014 | ||
| Authors | ||
| Sally Fathy Elsayed1; Mohamed Abd El- Aziz Abed2 | ||
| 1Hotel Management Department - Faculty of Tourism and Hotel Management - October 6th University | ||
| 2Hotel Management Department - Faculty of Tourism and Hotel Management - 6 October University | ||
| Abstract | ||
| The purpose of this paper is studying the effectiveness of using smart phones Apps on raising hotels’ occupancy and operations’ efficiency at five-star hotels at the Red Sea, Egypt. Data were collected via a semi-structured questionnaire addressed to hotels’ general managers, director of sales and marketing and E-marketing managers, The research focused on a sample of hotels’ local chains in Red Sea, Egypt. | ||
| Keywords | ||
| Hotel Technology; smartphone; Hotel mobile applications | ||
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