The role of e-marketing in enhancing the competitiveness of hotels by applying to three-star hotels in Cairo | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 36, Volume 11, Issue 3, 2014, Pages 153-166 PDF (511.28 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2014.57683 | ||
| Authors | ||
| Elhussien Ali; Mohamed Sheded | ||
| Department of Hotel Studies - Faculty of Tourism and Hotels - Fayoum University | ||
| Abstract | ||
| The study focuses on assessing the relationship between e-marketing and competitive advantages at three- star hotels in Cairo, and identifying the challenges and obstacles that prevent e-marketing adoption at the hotels of the study. The result shows a significant correlation between e-marketing and competitive advantages due to their resources and dimentions. So it leads us to conclude that competitive advantages get their achieving principles from e-marketing resources. Finally, the research provided some recommendations & suggestions. | ||
| Keywords | ||
| E-Marketing; Competitive Advantages; Hotels; Egypt | ||
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