A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 9, Volume 16, Issue 2, June 2019, Pages 80-88 PDF (701.07 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2019.68496 | ||
| Authors | ||
| Laila Milad Bashir Al-Kariwy; Islam Al-Gammal; Nadia Maher | ||
| Faculty of Tourism and Hotels, Suez Canal University | ||
| Abstract | ||
| This study concerns a marketing strategy to activate domestic tourism in Shehat city of Libya. The field study used the survey method on a random sample of the visitors of Shehat city and of the Ministry of Tourism employees and the workers in tourist companies beside academics in the Libyan universities. The results show a general consensus of the opinion of the academic sample and employees in the tourism sector about the importance of the proposed marketing strategy to the local tourism activator Shehat city. | ||
| Keywords | ||
| Shehat city – marketing strategy – domestic tourism | ||
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