Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem | ||
| International Sports Science Alexandria Journal | ||
| Article 1, Volume 1, Issue 1, 2018, Pages 1-16 PDF (252.94 K) | ||
| Document Type: Original Article | ||
| Author | ||
| Alaaeldin H Mohamed* | ||
| Department of Sport Management, Faculty of Physical Education, Damietta University, Egypt | ||
| Abstract | ||
| The current research aims at investigating the relationship between media use and self-esteem by testing fan identification as a moderator between both of them. The author hypothesized that fan identification would be positively associated with measures of media use and self-esteem and also moderate the relationship between these 2 variables. Data gathered from sports fans (N=141 Egyptian participant) through Facebook groups relating to sports fans confirmed the author’s expectations that sports fans’ use of 4 types of media—print, broadcast, online, and mobile phones—and that fan identification moderated the relationship between three types of media use (broadcast media, online media, and mobile phones) and self-esteem. | ||
| Keywords | ||
| Types of media; Sports fans; social identification theory | ||
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