Enhancing Pro Environmental Behavior at Heritage Sites: The Effect of Place Attachment | ||||
| International Academic Journal Faculty of Tourism and Hotel Management | ||||
| Article 7, Volume 4, Issue 4, 2018, Page 146-168 PDF (261.02 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijaf.2018.95504 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Moataz Marie; Heba Zaki | ||||
| Abstract | ||||
| With growing insight into sustainability issue, the tourists' pro-environmental behavior in cultural heritage sites became a vital topic to discuss. Until now, visitors’ environmental behavior at heritage sites has not been sufficiently examined. It has been assumed that individuals with higher levels of attachment to a particular place were more likely to protect this place. Therefore, the current research aims at examining the influence of place attachment on pro-environmental behavior of tourists at the district of Old Cairo. This study considered place attachment as a multidimensional construct including place dependence, place identity, place affect and place social bonding. A structured questionnaire has been used to collect the primary data from a sample of 400 local and foreign visitors at Old Cairo. The findings indicated that place attachment was positively correlated with the pro-environmental behavior of visitors. Practical findings proved also a positive and significant effect of all place attachment sub constructs on pro-environmental behavior at Old Cairo. Finally, this research concludes by discussing managerial implications, along with suggestions for future research. | ||||
| Keywords | ||||
| Pro-environmental Behaviors (PEB); General behavior; site-specific behavior; Place attachment; Old Cairo | ||||
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