EKB Journal Management System
Author = Samar Hany Al-Said
Number of Articles: 3

1

The influence of Gameplay Mechanics as Design Strategy on Consumer Behavior”

Volume 12, Issue 1, January and February 2022, Page 191-200
Attiyat Mohammed Al-Jabri; Samar Hany Al-Said; Kholoud Ali Mustafa

2

Gameplay as a design strategy in interactive advertising

Volume 12, Issue 1, January and February 2022, Page 381-392
Kholoud Ali Mustafa; Attiyat Mohammed Al-Jabri; Samar Hany Al-Said

3

Consumer Experience Enhancement Through Olfactory Marketing Advertising

Volume 9, Issue 3, July 2019, Page 37-45
Samar Hany Al-Said; Mohamed Shereef Sabry; Sahar Adly Mahmoud