EKB Journal Management System
Author = Mohamed Kamal
Number of Articles: 2

1

The Use of Electronic Customer Relationship Management (E-CRM) Features through Hotel’ Website to Enhance Customer Loyalty and Brand Image

Volume 21, Issue 1, December 2021, Page 103-125
Yasser Ibrahim; Tamer Abbas; Mohamed Kamal

2

The Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels

Volume 21, Issue 2, December 2021, Page 206-232
Yasser Ibrahim; Tamer M Abbas; Mohamed Ahmed Kamal