Number of Articles: 2 | ||
1 | Studying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness” | |
Volume 51, Issue 2, July 2021, Page 591-620 | ||
Mona H. Mussa; Marwa M. Ibrahim | ||
2 | The impact of Artificial Intelligence on Consumer Behaviors An Applied Study on the Online Retailing Sector in Egypt | |
Volume 50, Issue 4, December 2020, Page 293-318 | ||
Mona H. Mussa | ||