Number of Articles: 3 | ||
1 | Exploring the Needed Marketing Content and Strategies to Combat the Negative Global Conditions and Promote Nation Branding for the Post COVID-19 Pandemic Period | |
Volume 58, Issue 2, March 2021, Page 91-126 | ||
Eman Negm; Ahmed Elsamadicy | ||
2 | The Role of Social Media in Building Brand Equity: A Study on the Facebook Pages of the Airlines Sector in Egypt | |
Volume 58, Issue 2, March 2021, Page 127-158 | ||
Hazem Gaber; Ahmed Elsamadicy | ||
3 | Measuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online | |
Volume 58, Issue 2, March 2021, Page 159-192 | ||
Nourhan El-zoghby; Ahmed Elsamadicy; Eman Negm | ||