Number of Articles: 2 | ||
1 | The Use of Electronic Customer Relationship Management (E-CRM) Features through Hotel’ Website to Enhance Customer Loyalty and Brand Image | |
Volume 21, Issue 1, December 2021, Page 103-125 | ||
Yasser Ibrahim; Tamer Abbas; Mohamed Kamal | ||
2 | The Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels | |
Volume 21, Issue 2, December 2021, Page 206-232 | ||
Yasser Ibrahim; Tamer M Abbas; Mohamed Ahmed Kamal | ||