Author = Reem Refai Ahmed Mahmoud
| Number of Articles: 2 | ||
| 1 | Consumer Participation in Co-creation: Investigating the Moderating Role of Empathy | |
| Volume 8, ملحق العدد الثالث, July 2017, Page 1-25 | ||
| Reem Refai Ahmed Mahmoud | ||
| 2 | Utility of the theory of planned behavior for predicting consumers’ intentions toward involvement in co-creation activities | |
| Volume 8, ملحق العدد الثالث, July 2017, Page 26-56 | ||
| Reem Refai Ahmed Mahmoud | ||
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