Number of Articles: 2 | ||
1 | Factors Affecting Customer Intention Toward Counterfeit Brands: the Mediating Role of Attitudes | |
Volume 59, Issue 2, March 2022, Page 1-55 | ||
AlaaEldin Abbass Ali | ||
2 | Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector | |
Volume 58, Issue 5, September 2021, Page 1-59 | ||
AlaaEldin Abbass Ali | ||