Author = Sara Abd-El Fatah Hammad
| Number of Articles: 2 | ||
| 1 | Ethical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis | |
| Volume 5, Issue 1, January 2024, Page 761-803 | ||
| Sherif Taher Mohammed Farid; Sara Abd-El Fatah Hammad | ||
| 2 | The impact of negative word of mouth and rumors on customer-brand relationship through the mediating effect of brand trust: Applied study on Egyptian laboratories | |
| Volume 3, Issue 1, January 2022, Page 153-204 | ||
| شريف طاهر محمد فريد; سارة عبد الفتاح حماد | ||
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