Number of Articles: 1 | ||
1 | Investigating the Relationship between Nostalgic Advertisement, Brand Heritage, and Automobile Purchase Intention (Applying on Mercedes – Benz Egypt) | |
Volume 2, Issue 1, March 2022, Page 16-34 | ||
hend Ahemd Nabih El-Sayed Nassef; Gamal Sayed Abd El-Aziz | ||