Number of Articles: 2 | ||
1 | The influence of Gameplay Mechanics as Design Strategy on Consumer Behavior” | |
Volume 12, Issue 1, January and February 2022, Page 191-200 | ||
Attiyat Mohammed Al-Jabri; Samar Hany Al-Said; Kholoud Ali Mustafa | ||
2 | Gameplay as a design strategy in interactive advertising | |
Volume 12, Issue 1, January and February 2022, Page 381-392 | ||
Kholoud Ali Mustafa; Attiyat Mohammed Al-Jabri; Samar Hany Al-Said | ||