Author = Azza Abdel Kader El Borsaly
| Number of Articles: 2 | ||
| 1 | The Effect of Advertising Appeals on Brand Health: The Brand Asset Valuator Model as a Mediating Factor | |
| Volume 13, Issue 3, July 2022, Page 498-556 | ||
| Azza Abdel Kader El Borsaly | ||
| 2 | The Effect of Customer Engagement in the Relationship between Brand Commitment and Customer Retention | |
| Volume 13, Issue 3, July 2022, Page 557-615 | ||
| Azza Abdel Kader El Borsaly; Esraa Kamel Mahni | ||
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