Number of Articles: 3 | ||
1 | Automation as an Approach for Programmatic Ads in Light of the Launch of the Metaverse | |
Volume 5, Issue 1, January 2024, Page 41-87 | ||
Shimaa Sadek | ||
2 | The Expert CSR Communication Strategy for Fit Level in Digital YouTube In-Stream Skippable Ads and Its Effect on Consumer's Trust | |
Volume 4, Issue 2, June 2023, Page 93-126 | ||
Shimaa Sadek | ||
3 | YouTube Users' Behavioral Responses towards Musical Ads (A Comparative Study vs Voice Over ads) | |
Volume 4, Issue 2, June 2023, Page 127-153 | ||
Shimaa Sadek | ||